How much did the most famous brands in the world pay for their logo?

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If you think that the logos of world companies cost their owner a lot, then you are right, but only partially.

 So, some really gave a round sum for a recognizable logo, and some bought themselves the designations of their life's business for 15 bucks. In addition, there was also such that the founders did not spend a single cent on their logo. If you think that a logo is a trifle, then you are very mistaken. The logo is one of the foundations, because a buyer or client recognizes your product from a thousand precisely thanks to the logo. You will probably be very surprised when you find out who spent several million on the development of their logo, and who only a couple of dollars or nothing at all.

1. The well-known search engine Google spent zero dollars on its logo. During its existence, the company has undergone many changes and innovations, but the logo design has remained the same as at the beginning. Google's logo was invented by its co-founder Sergey Brin, back in 1998. The mega-recognizable logo was developed with the help of GIPM, the program was in the public domain.

2. Coca-Cola hasn't spent anything on its logo either. It was developed by the partner of the creator and accountant by profession Frank M. Robinson, back in 1886. The official website has information that it was Frank who suggested the name "Coca-Cola", since, in his opinion, the two Cs in the commercial will be Look good. Robinson worked on the logo for a long time and even created a new Spencerian font.

3. The Twitter logo was paid $ 15. Now this branded bird is known to almost everyone. It was purchased from a photo bank where the stock images were posted. The author of the drawing was Simon Oxley, a native of Britain, living in Japan - the artist, minus interest, received only six dollars. But the "birdie" was improved several times to make it look more modern.

4. Nike spent $ 35 on its logo. Phil Knight purchased it from a student named Carolyn Davidson who was studying graphic design. Knight occasionally gave lectures at the university and overheard two female students talking, one saying that she could not stand painting. In the end, Phil offered Carolyn a part-time job, for which he paid her $ 2 an hour. The girl was engaged in drawing charts and diagrams, in the end she created a logo for Nike. By the way, Knight did not like the development, he gave 35 dollars for it with little desire.

5. NeXT spent one hundred thousand. After leaving Apple, Jobs started his own company and needed a logo. It was created by a famous designer. At that time, Paul Rand had already developed branded logs for IBM, ABC TV and for the UPS delivery service.

6. Logo for the London Olympics . By the way, he turned out to be quite scandalous, as he a little resembles two people who have sex. In a word, the figures on the logo are ambiguous. Developed by the agency "Wolff Olins", which was paid for his creation 400 thousand pounds. The logo was created back in 2007.

7. Pepsi paid one million dollars for its brand face. And it was not a creation, but an update, from the Arnell Group company. The logo received a new look in 2008.

8. The BBC has spent one million eight hundred thousand dollars on improving its logo. The changes affected the font and color scheme. We switched from oblique to simpler Gill Sans in white squares.

9. British Petroleum paid $ 211 million for its new logo! Ogilvy & Mather created a logo that inspired confidence, but in 2010 there was a spill of oil products and the new logo did not help the company's reputation, after which it had much more serious image problems.